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Online Video Marketing 2014

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Video Production - Emcee CommunicationsOnline Video Marketing today is important for any business, large or small, to make major improvements in their online presence. There are many reasons why online videos are being added to media marketing campaigns so for starters, Nielson, the global measurement company based in America, points out that YouTube alone reaches more adults between the ages of 18 through 34 in the United States than any cable network. Over 6 billion hours of video are viewed every month on YouTube. There are other video hosting and sharing sites as well like Dailymotion, Metacafe and Vimeo. Another important study shows that 80% of people recall video they have watched in the last 30 days. Also, “Banner Blindness” is growing; at COULL.com “…Advertisers are being forced to move away from standard formats and to be more creative in reaching their audiences…” More companies are moving away from traditional online advertising and utilizing content marketing and video marketing.

Why Video Marketing is Effective

Here are some bullet points:

  • 6 billion hours are watched on YouTube each month
  • 81 percent marketing executives use online video content today, up from 70 percent in 2011
  • Video levels the playing field for small and medium sized businesses
  • Video is shared very easily through email and social networks
  • Video shows up in about 70% of Google searches
  • The average internet user is exposed to over 32 videos per month
  • Video is mobile

YouTube Logo6 billion hours of video watched on Youtube equals about 1 hour for every human on the planet. There’s a new term for the Youtube Generation: Gen C. What is Generation C? It’s It’s not an age group; it’s an attitude and mindset. Read this at ThinkWithGoogle.com and get a better understanding of what this group is all about: ThinkWithGoogle.com

According to Think Insights, Gen C influences more than $500 billion in annual consumer spending in the U.S. alone. Large corporations are investing heavy in this area building trusting relationships with these consumers. Read this article by Greg Jarboe at Search Engine Watch for the numbers and more details.

According to the Web Video Marketing Council and Flimp Media, survey results of the 4th quarter 2011 Video Marketing Survey shows that most marketers are using video for online purposes and 64% of those surveyed plan to increase budgets to focus more on video marketing online. You can read more about this at PRWeb.com.

Video Marketing Levels the Playing Field

Large companies have large advertising budgets and can spend more on video marketing. But this is where smaller companies with smaller advertising budgets can level the playing field. Today you can search for and hire a production company and have them make a video for you at a reasonable price. If that option doesn’t fit your budget, there are other ways you can make your own video by downloading software or creating it online like Animoto and Camtasia. Studies show that our attention span is about 30 seconds. Here at Emcee we can make an effective thirty to sixty second video about your business, upload it to video sharing sites like Youtube and optimize it for less than $75. For a video campaign, the prices get better depending on how many videos you need.

Other powerful aspects of video marketing is how easy it is shared online; email, social sites, websites and more. Video shows up in roughly 70% of Google searches and can be viewed on all devices making it mobile friendly.

Here’s a video created by us using images optimized for “diabetic shoes brownsville texas”:

If you’d like more information about video production and marketing, email us your questions to rick@emcseo.com or contact us here.

Small Business Internet Marketing Solutions at
Emcee Communications


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